Volume One · 2026
You are the hero
in every tale.
UinTales makes considered clothes that carry a story. Twelve looks across dresses, sweatshirts and everyday essentials — hand-embroidered and illustrated onto soft, natural fabrics made for play.
The Collection
Twelve looks, one thread.
Dresses, sweatshirts, and everyday essentials — each with a little story stitched or illustrated into the cloth.
5 looks
The Dresses
Party pieces and pinafores — each with a little story stitched, embroidered or illustrated into the cloth.
4 looks
The Sweatshirts
Soft brushed-back knits, badged with moons, maps and heroes and finished with embroidered sleeves.
3 looks
Everyday & Sleep
The hooded layer, the tapered jogger and the pyjama set that tie the whole collection together.
Look 08 · The Signature
The Hero Crew
The signature crew — you are the hero in every tale.
Our oatmeal-marl fleece carrying the UinTales hero crest at the chest, with the words 'You are the hero in every tale' embroidered across the back. The heart of the collection, in the softest everyday knit.
Read the storyUinTales StoryWear
Wear the Story.
Every UinTales StoryWear piece comes with its own printed storybook, posted to your door — with your child named as the star. The character they meet at bedtime is the one they wear to the park. Outgrown a piece? Send it back for 20% off your next order.
Learn moreThe Lookbook
Twelve tales
Look 01
The Northern Star
Look 02
Moonlit Wanderers
Look 03
The Mosaic Seahorse
Look 04
The Little Explorer
Look 05
The Storyteller
Look 06
The Moonlit Crew
Look 07
The Explorer's Crew
Look 08
The Hero Crew
Look 09
Captain U
Look 10
The Hero Hoodie
Look 11
The Hero Jogger
Look 12
Beep-Boop Pyjamas
Natural fabrics
Cotton, linen and velvet — chosen for how they feel on small shoulders.
Hand-embroidered
Motifs stitched and illustrated by hand, one piece at a time.
Ages 4 to 10
Sized to grow — adjustable straps, generous seams, ribbed cuffs.
Made for play
Everyday softness, held together by one idea: every child is the hero.